Client: Woolworths
Channels: Activation, radio, OOH, social
Role: Concepting, copywriting, scriptwriting

Aussies love a good BBQ, and often the best ones are spontaneous. To promote Woolworths’ BBQ range, we developed a series of contextual ideas designed to show up when the opportunity to fire up the barbie struck. From beaches and parks to bus stops and Spotify, each put Woolworths within easy reach of an impromptu BBQ.