Building on the success of the Disney 100 Wonders collector cards, we developed the next iteration of the campaign to re-engage shoppers and drive continued participation across Australia and New Zealand. Using the worlds featured on the cards, the campaign took audiences on a journey through familiar locations like Radiator Springs, NYC, Arendelle and Tatooine, bringing the collectible to life across multiple touch points. My role was to shape messaging that made the promotion easy to understand and engaging to take part in, ensuring the idea translated clearly and encouraged customers to keep collecting as part of their regular shop.