Woolworths Bricks Home was collectibles campaign which launched across Australia and New Zealand. We created a visually compelling campaign designed to turn everyday household moments into playful building moments. Using a distinctive glitch transition, ordinary items like bananas, coffee machines, fruit bowls and frypans transformed into Bricks across TV, OOH, social and in-store. The campaign balanced fresh food credentials with imagination and play, bringing a little fun to everyday routines through collect, build, play.