For the 2025–26 cricket season, we set out to align Australia’s national sport with the fresh food that fuels it. We tapped into the seasonality of cricket and the many ways it’s enjoyed across the country, in parks, backyards, and around the BBQ.The idea lived across film and outdoor, anchored by The Park Test, a fun, slice-of-life TVC featuring Australian wicketkeeper Alex Carey. Together, the work positions Woolworths as the fresh fuel powering the game, from grassroots cricket to the national team.