Client: Woolworths
Channels: Film, radio, print, OOH, social, in-store
Role: Concepting, copywriting, campaign messaging, scriptwriting, production

To celebrate Disney’s 100th anniversary, Woolworths launched Disney 100 Wonders, bringing a century of much-loved characters and stories into the everyday shop. The fully integrated campaign captured the nostalgia and magic of Disney, inviting shoppers to collect and rediscover favourites from across its 100-year history.