Woolworths Metro is a small-format store designed to offer a more tailored, convenient shopping experience. The landing page was created to clearly communicate the differences between Metro and a standard Woolworths store, highlighting key features and benefits in a way that felt relevant to a more time-poor, on-the-go audience. My role was to develop copy that balanced clarity with a distinct tone of voice, adapting the Woolworths brand to suit Metro’s more urban, convenience-led positioning while ensuring the information was easy to navigate and understand.