Every piece of produce has a story to tell. Across seasonal campaigns, we highlight what’s fresh, focusing on flavour, texture, usage and the growers behind each pick, to help customers discover and feel confident choosing fresh food. The work rolls out across a full suite of channels, from catalogues to TV and digital. My role is to craft clear, engaging copy that brings these stories to life, balancing inspiration with practical detail to make choosing, cooking and enjoying fresh produce feel easy.