Paris 2024 — John Lestuzzi

Client: Woolworths
Channel: OOH
Role: Concepting, copywriting, visual ideation, production
Awards: Mumbrella Media Campaign of the Year / Silver - Australian Olympic Committee’s (AOC) 2024 Inspiration Awards

During the 2024 Olympic and Paralympic Games, Woolworths launched a reactive OOH campaign celebrating Aussie athletes in near real time. Starting with a brief each morning at 6am, we wrote, built and rolled out more than 60 executions nationally by 10am, responding to medal wins and memorable moments as they happened.

unnamed (28).png

unnamed (1).png

unnamed (2).png

unnamed (8).png

unnamed (3).png

unnamed (4).png

unnamed (5).png

unnamed (6).png

unnamed (7).png

unnamed (9).png

unnamed (10).png

unnamed (11).png

unnamed (14).png

unnamed (16).png

unnamed (18).png

unnamed (20).png

unnamed (21).png

unnamed (22).png

unnamed (24).png

unnamed (25).png

unnamed (26).png

unnamed (27).png

unnamed (1).png

unnamed (2).png

unnamed (4).png

unnamed (7).png

unnamed (8).png

unnamed (9).png

unnamed (11).png

unnamed (12).png

unnamed (14).png

unnamed (13).png

unnamed (15).png

unnamed (20).png

unnamed (16).png

unnamed (17).png

unnamed (18).png

unnamed (19).png

unnamed (21).png

unnamed (22).png

unnamed (23).png

unnamed (25).png

unnamed (24).png

unnamed (26).png

unnamed (27).png

unnamed (29).png

unnamed (30).png

unnamed (31).png

unnamed (34).png

unnamed (33).png

unnamed (36).png

unnamed (42).png

unnamed (37).png

unnamed (38).png

unnamed (39).png

unnamed (40).png

unnamed (41).png

unnamed (43).png

unnamed (44).png

unnamed (46).png

Commonwealth Bank x The Block

In Season Produce