Client: Australian Retirement Trust
Channel: OOH, social
Role: Concepting, copywriting, visual ideation, social content creation, production
With a limited budget, Australian Retirement Trust wanted to connect with tennis fans during the Australian Open. We created contextual OOH and geo-targeted social that put the brand’s monster mascot, Artie, right in the thick of the action.
Not every idea makes it onto the court, but we explored a series of social and activation ideas that tapped into the personalities, quirks and fan culture of the Australian Open.
