The hardest part of any personal leap or DIY project isn’t picking up the tools, it’s getting past the doubt that stops you starting. Through CommBank’s partnership with The Block, we created a campaign designed to turn inspiration into action, encouraging Aussies to take the first step on their own dream-building projects. The work followed relatable DIY moments, including a few mishaps, to show that getting started doesn’t have to be perfect, especially with the right support behind you. My role was to help shape messaging that balanced inspiration with reassurance, positioning CommBank as a practical partner in helping people take that first step, rather than something they had to do alone.